27 JUNE 2023, APAC (SINGAPORE) – foodpanda has signed a Memorandum of Understanding (MOU) with Visa to bring innovative payment solutions and cost-saving benefits for its customers and merchants across Asia.
With this MOU, foodpanda plans to leverage Visa’s expertise to improve operational processes, such as streamlining payment methods and enhancing online-to-offline payment channels.
“Our focus has always been on providing value for customers in every way possible. We want to make ordering food and groceries, or even dining out at restaurants, a seamless and convenient experience. Whether they’re spending online or offline – it should be with absolute ease and bring them maximum benefits. This is the start of an exciting partnership that will continue to evolve and expand regionally in the near future,” said Luc Andreani, COO of foodpanda.
Given the wide scope of the collaboration, both parties are currently working on various avenues of collaboration that will be a game changer for foodpanda’s customers and merchants across the region. These include leveraging each other’s omni-channel adtech solutions, cross-marketing opportunities, loyalty and rewards, as well as tapping on Visa’s consumer analytics and insights to enhance foodpanda’s user journey.
“The partnership will allow us to support foodpanda with Visa’s global network and range of products, enabling foodpanda to broaden its range of innovative services to its customers and merchants,” said Neil Mumm, Head of Merchant Sales and Acquiring, Asia Pacific, Visa. “Through such collaborations, we are continuing to accelerate payment digitalisation across the region, growing the number of ways in which people can transact seamlessly and intuitively, shaping the future of payments.”