foodpanda launches COVID-19 vaccination awareness campaign across Asia

By foodpanda,

  • In the lead up to WHO’s World Immunization Week, foodpanda rolls out a series of content across digital and social media channels to raise awareness of COVID-19 vaccination programmes and fight vaccine misinformation
  • In addition, foodpanda supports local vaccination programmes in Singapore, Cambodia and the Philippines
  • Campaign aims to reach over 10 million riders, merchants, customers and foodpanda employees across Asia

8 APRIL 2021 — SINGAPORE — In the lead up to World Health Organisation’s World Immunization Week from 24 to 30 April 2021, foodpanda, Asia’s leading food and grocery delivery platform, has launched a COVID-19 vaccination awareness campaign, leveraging its extensive network of riders, merchants and customers across nine markets to reach out to more than 10 million people across Asia. The campaign will be rolled out in phases in Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan and the Philippines. 

This series of content will be shared through digital and social media channels, providing useful information and resources on local vaccination programmes, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. foodpanda is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines. 

“The region’s battle with COVID-19 is ongoing, and we have to stay vigilant on keeping our ecosystem safe,” said Jakob Angele, CEO of foodpanda. “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosystem can be informed and mobilised. We will continuously explore ways to play a part in the fight against COVID-19.”

Supporting local vaccination programmes throughout Asia

Across Asia, foodpanda continues to support local community vaccination programmes. 

In the Philippines, foodpanda will sign a Memorandum of Understanding (MOU) with the Department of Health in April 2021 to combat vaccine misinformation by creating correct information materials targeted for riders, consumers and partner vendors. foodpanda Philippines is also supporting the IngatAngat vaccine information awareness campaign by the local T3 Task Force comprising government and private sector members to encourage vaccinations.

Throughout the month of April, foodpanda Cambodia is supporting and showing appreciation to frontliners, by donating food and drinks to four major hospitals and vaccination centres. foodpanda Cambodia is also working with local authorities to get employees and delivery riders vaccinated. 

In Singapore, foodpanda is working with the Ministry of Health to ensure that its rider partners are vaccinated, while exploring collaborations with local authorities on initiatives to help raise public awareness about vaccines.

These initiatives are part of foodpanda’s continuous efforts to support the food and grocery delivery ecosystem during challenging times in the midst of COVID-19: 

  • Supporting F&B restaurants and retail shops: To help local businesses digitalize and diversify revenue streams, foodpanda introduced virtual onboarding, fee waivers and support initiatives for merchants to join the platform quickly and seamlessly 
  • Supporting riders: Thousands of riders have joined foodpanda’s network, gaining access to more earning opportunities
  • Safety and accessibility for customers: Making food, groceries and daily essentials available for safe and convenient doorstep delivery, made contactless by default to minimise direct contact and protect the health and safety of customers, riders and merchants

foodpanda has been growing its footprint across Asia to provide millions of customers a convenient way to get food and daily essentials, delivered safely to doorsteps, which was especially critical in the midst of the pandemic. 

High-res images can be downloaded here.

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foodpanda unveils a refreshed look across Asia

By foodpanda,

    • foodpanda rolls out a refreshed brand and visual identity to more than 400 cities across 12 markets
    • New colours and patterns accentuate foodpanda’s signature pink across a growing range of services
    • Refreshed mobile app interface makes foodpanda even more user friendly
    • Rollout of branding, marketing campaigns and partner material will be refreshed progressively from April 2021

5 April 2021 — SINGAPORE — foodpanda, Asia’s leading food and grocery delivery platform, has unveiled a colourful brand refresh across all its visual designs,  plus an even friendlier user interface for its mobile and web applications. The brand refresh will be rolling out progressively in more than 400 cities across 12 markets, from April 2021. 

The brand refresh comes at a time when foodpanda continues to expand its business verticals beyond food delivery, into quick commerce (q-commerce), including grocery delivery via pandamart cloud stores, and through partnerships with leading shops and convenience stores.

“foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” said Idan Haim, vice president of Growth and Marketing, foodpanda. “This will build a solid foundation for our new business ventures, with a revitalized look and feel.”

Online, foodpanda’s enhanced colour palette, as well as the increased prominence of its signature panda logo, caters to an expanding number of new business services. The new homescreen on the foodpanda app, dubbed the “bento”, allows users to seamlessly choose the foodpanda service they need – food delivery, self pick-up, shops or pandamart – while making it easier to explore top restaurants and promotions available in their location.

The same visual approach applies to foodpanda’s marketing initiatives both online and offline, for instance with rider- and partner-related branding, foodpanda retains its bold, instantly identifiable “fun pink”, but expands its palette to include more complementary colours.

Reinald Chee, head of Creative at foodpanda, said: “Pink is king. We keep the fun pink that is instantly recognisable to millions of people across Asia. At the same time, we highlight different aspects of our brand personality, to show that foodpanda is also friendly, caring, smart, and that little bit rebellious – not afraid to change the status quo or take risks. Our aim has been to create a design language that’s as seamless as our transaction process. At the end of the day, brand identity is all about making a more enjoyable experience for everyone.”

As the iconic symbol of foodpanda, the smiling panda mascot that people know and love remains prominent, but now comes in many more new designs, from panda stickers to patterns and shapes within designs. 

Chee explained: “We analyzed every touchpoint with our service, from the app to the rider box. Using thorough insights about the user journey, we envisioned a design direction that could bridge the gap between our tech and the real-life experience of millions of customers.”

foodpanda’s brand refresh will be progressively introduced across all online and offline platforms from April 2021. The refresh has started in Singapore, Bangladesh and Cambodia, and will be launching in Hong Kong, Japan, Laos, Malaysia, Myanmar, Pakistan, the Philippines, Taiwan and Thailand in the coming weeks. 

foodpanda has been growing its footprint across Asia, providing millions of customers a convenient way to get food and daily essentials delivered safely to doorsteps, which was especially critical in the midst of the pandemic. 

foodpanda is the third most downloaded food delivery app in the world in 2020, according to Apptopia.

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foodpanda expands q-commerce in Asia with MUJI, IKEA, Lawson, Tesco and Watsons

By foodpanda,

SINGAPORE — 8 December 2020 — Portable aroma diffusers, over-the-counter medicine, and Swedish meatballs — anything you need, delivered within 30 minutes. With foodpanda shops, consumers are able to get anything they need delivered to their doorsteps quickly and conveniently, as foodpanda shops now offers products from the region’s leading retailers including MUJI, IKEA, Lawson, Tesco and Watsons.

foodpanda launched its first shops in Singapore in October 2019 with 1,000 retail partners. One year later, foodpanda shops now hosts almost 25,000 retail stores across the 12 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. Categories of retailers that can be found on foodpanda shops range from convenience stores, neighbourhood mom-and-pop stores, pharmacies, supermarkets and household and fashion retailers.

The roll-out of foodpanda shops was accelerated in the first half of 2020, as more consumers relied on home deliveries for food, daily essentials and more, while coping with movement restrictions during the pandemic. At the same time, retail stores were hard-hit across the region as a result of COVID-19 lockdowns. Food and grocery deliveries provided a lifeline not only for consumers but also enabled traditional retailers and restaurants to digitalise to stay open and in business during this critical time.

“Retailers who had previously established online e-commerce and delivery models continued to uplevel their delivery models so more customers can gain access to essentials and lifestyle products quickly and conveniently,” said Jakob Angele, CEO of foodpanda. “Beyond COVID-19, a new consumer shopping habit-shift and reliance on quick commerce and delivery will continue to trend, so we’ve worked hard to ensure we bring on as many well-loved household names onto the foodpanda platform as possible.”

Earlier this month, foodpanda marked a new milestone by adding more than 2,500 7-Eleven stores on its platform, making 7-Eleven available to foodpanda customers in Singapore, Taiwan, Malaysia and the Philippines.

Growing q-commerce with expanded list of retail partners across Asia

As a pioneer in quick commerce, or q-commerce, foodpanda is using technology to better the lives of their customers. With a dual focus on growing its core food delivery business as well as q-commerce offerings, the introduction of these retail brands enhances retail selections for millions of customers across Asia. Through each and every delivery, the platform is digitalising the delivery experience for retail- and restaurant-partners, and riders, creating greater economic opportunities and value to the communities.

New retail partners now available on foodpanda shops:

MUJI
The foodpanda partnership is MUJI’s first-ever collaboration with an on-demand delivery platform. Launched in October in Taiwan, up to 800 items including MUJI snacks, household items like aroma diffusers, essential oils, toiletries and even handy essentials like screwdriver sets and cleaning equipment can now be delivered to consumers quickly and easily within 30 minutes! MUJI is also available on the foodpanda Hong Kong app.

IKEA
A first for the IKEA brand — a range of crowd favourites from IKEA’s iconic Swedish Food Market like meatballs, potatoes au gratin, salmon products and a selection of cheeses, coffee and tea are now available for deliveries for consumers in Singapore, so they can skip the crowd and satisfy their cravings in the comforts of home.

Lawson
Following the successful launch of foodpanda in Japan in September 2020, the platform has since onboarded Lawson convenience stores in Sapporo and Fukuoka as it progressively expands to other cities across Japan. The partnership makes ready-to-eat meals like Lawson’s signature karaage-kun fried chicken to snacks and beverages available for quick and convenient deliveries. Lawson is also available on foodpanda shops in both Taiwan and Thailand.

Tesco
Tesco joins an on-demand delivery platform for the first time with its partnership in Malaysia. From November 2020, consumers can enjoy greater accessibility and convenience, with more than 3,000 unique items from fresh produce to other household essentials available for doorstep deliveries.

Watsons
Watsons, one of Asia’s leading health and beauty retailers, has inked a partnership with foodpanda, rolling out in phases across the region from November 2020, beginning in Malaysia. This brings thousands of Watsons stores onto the platform, so consumers will be able to purchase over-the-counter medication, vitamins, healthcare needs and more without having to leave their homes.

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foodpanda launches in Japan, starting with six inaugural cities across the country

By foodpanda,

  • foodpanda, the leading food delivery network across Asia Pacific, further extends its
    leadership position in the region with the launch in Japan, one of Asia’s biggest markets

  • This is foodpanda’s 12th market in Asia

  • Launching across six cities in the coming weeks, foodpanda partners businesses across
    Kobe, Yokohama, Nagoya, Sapporo, Fukuoka and Hiroshima, making food and grocery
    delivery accessible to all households

  • As consumers seek greater choice and convenience, foodpanda will invest to grow “q-commerce” in Japan, delivering groceries and daily essentials beyond food within 25mins

 

JAPAN, 17 September 2020 – foodpanda, the leading food delivery network in Asia Pacific, today announced its launch in Japan, with a focus on expanding choice, speed and service for both consumers and businesses across the country. foodpanda begins its roll-out in Japan with six cities in the first phase – Kobe, Yokohama, Nagoya from 17th September 2020 and Sapporo, Fukuoka and Hiroshima from 1st October 2020 – where it will offer delivery services for food, groceries and more at the touch of a button.

Since its establishment in 2012, foodpanda has grown to be a leading food delivery network, operating in more than 300 cities in 11 markets in both mature and developing markets across Asia Pacific. Japan is foodpanda’s 12th market as it continues to expand its footprint in the region. foodpanda is a subsidiary of German food delivery firm Delivery Hero (ETR: DHER), the world’s largest food delivery network outside China. In Q2 2020, Delivery Hero reported a 166% increase in gross merchandise value (GMV) in its APAC operations and 44% increase in orders. Delivery Hero had also reported a new milestone of four million orders delivered globally in a single day.

According to Statista, the online food delivery segment in Japan is expected to show a revenue growth of 23.6% in 2020, a spike from the 14.4% growth seen in 2019. User penetration in Japan stands at 16.6%, compared to other markets in the region like Singapore (41%) and Hong Kong (36.7%), and holds further growth potential as COVID-19 increases consumer demand for safe and convenient doorstep deliveries for food and daily essentials.

“Amidst the ongoing pandemic, foodpanda has played an especially critical role in helping businesses stay viable, and grow through the new digital needs faced by the food and groceries industries across Asia. In the first half of 2020, we expedited onboarding and doubled the number of merchants and riders on our platform across the region so their businesses can survive the economic impact, while rider partners can continue to earn a living.” says Jakob Sebastian Angele, CEO, APAC at foodpanda.

Through heavy investments and a focus on technology, foodpanda has scaled rapidly to serve the markets affected by COVID-19 and help businesses digitalize to grow amidst a changing consumer landscape. foodpanda Japan will begin its operations in six selected cities, with the goal to further expand to more cities, targeted to be in the double digits by the end of 2020. By partnering with small, medium restaurants and grocery businesses as well as larger national partners, foodpanda offers a new platform that helps bring many of these businesses online for greater customer reach, and increased revenue.

“Today, we are extremely excited to launch in Japan to offer a strong platform that provides greater choice, speed and service to consumers and businesses in Japan. This is a market we have long admired, and this market expansion is an important step in making food and grocery delivery accessible to everyone in Asia,” says Eric Wei, CEO, foodpanda Japan.

Accelerating “q-commerce”, powered by technology

foodpanda will launch in Japan with a dual focus on growing its core food delivery business, as well as its quick-commerce, or q-commerce offerings where it partners with local retailers to provide daily essentials beyond food. q-commerce represents the next generation of e-commerce, where consumers are able to purchase their necessities on-demand, to be delivered within 25 minutes. In addition, the foodpanda app will also offer a pick-up feature where consumers are able to collect their orders personally in-store.

Building on almost a decade of experience operating in a diverse and complex region as well as heavy investment in technology, foodpanda places a strong emphasis on operational excellence to provide a best-in-class service to our ecosystem of consumers, vendors and riders. In recent months, foodpanda had expedited the roll-out of tech features such as enabling contactless deliveries by default for a safer delivery experience. For new riders in Japan, safety is a big priority and foodpanda has included training as part of the onboarding process.

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