foodpanda unveils a refreshed look across Asia

By foodpanda,

    • foodpanda rolls out a refreshed brand and visual identity to more than 400 cities across 12 markets
    • New colours and patterns accentuate foodpanda’s signature pink across a growing range of services
    • Refreshed mobile app interface makes foodpanda even more user friendly
    • Rollout of branding, marketing campaigns and partner material will be refreshed progressively from April 2021

5 April 2021 — SINGAPORE — foodpanda, Asia’s leading food and grocery delivery platform, has unveiled a colourful brand refresh across all its visual designs,  plus an even friendlier user interface for its mobile and web applications. The brand refresh will be rolling out progressively in more than 400 cities across 12 markets, from April 2021. 

The brand refresh comes at a time when foodpanda continues to expand its business verticals beyond food delivery, into quick commerce (q-commerce), including grocery delivery via pandamart cloud stores, and through partnerships with leading shops and convenience stores.

“foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” said Idan Haim, vice president of Growth and Marketing, foodpanda. “This will build a solid foundation for our new business ventures, with a revitalized look and feel.”

Online, foodpanda’s enhanced colour palette, as well as the increased prominence of its signature panda logo, caters to an expanding number of new business services. The new homescreen on the foodpanda app, dubbed the “bento”, allows users to seamlessly choose the foodpanda service they need – food delivery, self pick-up, shops or pandamart – while making it easier to explore top restaurants and promotions available in their location.

The same visual approach applies to foodpanda’s marketing initiatives both online and offline, for instance with rider- and partner-related branding, foodpanda retains its bold, instantly identifiable “fun pink”, but expands its palette to include more complementary colours.

Reinald Chee, head of Creative at foodpanda, said: “Pink is king. We keep the fun pink that is instantly recognisable to millions of people across Asia. At the same time, we highlight different aspects of our brand personality, to show that foodpanda is also friendly, caring, smart, and that little bit rebellious – not afraid to change the status quo or take risks. Our aim has been to create a design language that’s as seamless as our transaction process. At the end of the day, brand identity is all about making a more enjoyable experience for everyone.”

As the iconic symbol of foodpanda, the smiling panda mascot that people know and love remains prominent, but now comes in many more new designs, from panda stickers to patterns and shapes within designs. 

Chee explained: “We analyzed every touchpoint with our service, from the app to the rider box. Using thorough insights about the user journey, we envisioned a design direction that could bridge the gap between our tech and the real-life experience of millions of customers.”

foodpanda’s brand refresh will be progressively introduced across all online and offline platforms from April 2021. The refresh has started in Singapore, Bangladesh and Cambodia, and will be launching in Hong Kong, Japan, Laos, Malaysia, Myanmar, Pakistan, the Philippines, Taiwan and Thailand in the coming weeks. 

foodpanda has been growing its footprint across Asia, providing millions of customers a convenient way to get food and daily essentials delivered safely to doorsteps, which was especially critical in the midst of the pandemic. 

foodpanda is the third most downloaded food delivery app in the world in 2020, according to Apptopia.

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foodpanda leads on-demand grocery delivery in Asia with the launch of its 150th pandamart

By foodpanda,

  • Now available in eight markets, pandamart is Asia’s largest network of cloud grocery stores offering thousands of items including daily essentials and fresh produce from SMEs and local grocers
  • Average delivery time for orders is 25 minutes
  • The “cloud store” retail concept for on-demand deliveries leverages technology and data points to shape online grocery-purchase behaviour amidst COVID-19 pandemic
  • foodpanda aims to launch pandamart in all 12 operating markets by 2021


SINGAPORE — 4 FEBRUARY 2021 —
foodpanda today announced the launch of its 150th pandamart in Asia. With its first store launched in Singapore in October 2019, pandamart, foodpanda’s grocery cloud store network, has since been rolled out to 40 cities, across eight markets in the region — Singapore, Malaysia, Thailand, Taiwan, Hong Kong, Bangladesh, Pakistan and the Philippines. With this milestone, foodpanda now operates Asia’s largest network of cloud grocery stores, providing consumers with easy access to more than 4,000 grocery and household products, delivered within 25 minutes. 

Operating the cloud store concept with pandamart

pandamart cloud stores are purpose-built for deliveries only, with no walk-in retail storefront. Technology and data intelligence form the foundation of every pandamart — from determining its location, to the products carried in each store and how inventory is arranged within the space for maximum picking efficiency, so groceries and household essentials can be efficiently packed and delivered on-demand to consumers. Products available via pandamart include household essentials from global brands like P&G and Unilever, as well as fresh produce from local grocers. pandamart also carries plant-based and sustainably-grown produce and products on the platform.

The global pandemic has changed the way people obtain food, groceries and other daily essentials. Research firm Forrester reported that grocery is the fastest-growing category in the APAC region, with the adoption of online grocery services expected to grow 30% from 2019 to 2024 and online penetration doubling from 5.1% in 2020, to 10.6% in 2024. 

This trend corresponds with the surge in consumer demand that foodpanda saw on its platform. Across the region, the number of first-time customers ordering groceries via foodpanda more than doubled between the first and second half of 2020 — a trend that continues to grow in 2021. The goal for relatively newer markets like Malaysia, Thailand, Bangladesh, Pakistan and the Philippines is to make pandamart available to consumers nationwide. This has already been achieved in Singapore, Taiwan and Hong Kong where the service was launched earlier.

A regional look at how pandamart leverages technology for accessibility, variety and speed

With location intelligence and data trend insights, pandamart locations are strategically chosen to make grocery deliveries accessible to communities for both major cities and suburban areas. 

In Malaysia, pandamart became an essential service when the Movement Control Order (MCO) went into effect earlier this year, with grocery orders increasing by almost 70% in the single month of January 2021. Recognising the importance of supporting local food producers, pandamart worked with local partners to source more than 60% of products in Malaysia, offering consumers locally-produced products such as vegetables and soft drinks. 

Across the Causeway, pandamart in Singapore offers one of the largest variety of products across the region, with some cloud stores stocking over 5,000 unique products. In addition to groceries and household essentials, Singapore’s pandamart also carries unique offerings from well-loved homegrown SME brands such as Ooh Mala Chips, Ice Cream Cookie Co., Prima Taste and more. With an increasing number of consumers seeking plant-based meat alternatives, pandamart Singapore also offers products from Impossible Foods, Beyond Meat and Quorn.

In Pakistan where 24/7 on-demand grocery delivery is relatively new, pandamart offers a convenient option for consumers to receive their essentials delivered to their doorsteps quickly and safely. On average, pandamart deliveries in Pakistan are completed in under 20 minutes

Shaping new grocery shopping preferences

To meet fast-changing consumer needs and preferences, foodpanda has invested to grow its q-commerce, or quick commerce, offerings. Beyond its core food delivery vertical, foodpanda is accelerating the rollout of pandamart and foodpanda shops in partnership with retailers, to offer consumers greater convenience, speed and variety. 

“Launching 150 pandamart across 40 cities in the midst of a pandemic was no easy task, but foodpanda realised the critical importance in bringing our consumers what they really needed quickly and safely, especially during times of movement constraints,” said Abhishek Sahay, Director of New Verticals at foodpanda. “Now that we’re operating in eight markets, our goal in 2021 is to take pandamart into more cities within our existing markets, plus launch pandamart in all 12 operating markets by the end of 2021.” 

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foodpanda expands q-commerce in Asia with MUJI, IKEA, Lawson, Tesco and Watsons

By foodpanda,

SINGAPORE — 8 December 2020 — Portable aroma diffusers, over-the-counter medicine, and Swedish meatballs — anything you need, delivered within 30 minutes. With foodpanda shops, consumers are able to get anything they need delivered to their doorsteps quickly and conveniently, as foodpanda shops now offers products from the region’s leading retailers including MUJI, IKEA, Lawson, Tesco and Watsons.

foodpanda launched its first shops in Singapore in October 2019 with 1,000 retail partners. One year later, foodpanda shops now hosts almost 25,000 retail stores across the 12 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. Categories of retailers that can be found on foodpanda shops range from convenience stores, neighbourhood mom-and-pop stores, pharmacies, supermarkets and household and fashion retailers.

The roll-out of foodpanda shops was accelerated in the first half of 2020, as more consumers relied on home deliveries for food, daily essentials and more, while coping with movement restrictions during the pandemic. At the same time, retail stores were hard-hit across the region as a result of COVID-19 lockdowns. Food and grocery deliveries provided a lifeline not only for consumers but also enabled traditional retailers and restaurants to digitalise to stay open and in business during this critical time.

“Retailers who had previously established online e-commerce and delivery models continued to uplevel their delivery models so more customers can gain access to essentials and lifestyle products quickly and conveniently,” said Jakob Angele, CEO of foodpanda. “Beyond COVID-19, a new consumer shopping habit-shift and reliance on quick commerce and delivery will continue to trend, so we’ve worked hard to ensure we bring on as many well-loved household names onto the foodpanda platform as possible.”

Earlier this month, foodpanda marked a new milestone by adding more than 2,500 7-Eleven stores on its platform, making 7-Eleven available to foodpanda customers in Singapore, Taiwan, Malaysia and the Philippines.

Growing q-commerce with expanded list of retail partners across Asia

As a pioneer in quick commerce, or q-commerce, foodpanda is using technology to better the lives of their customers. With a dual focus on growing its core food delivery business as well as q-commerce offerings, the introduction of these retail brands enhances retail selections for millions of customers across Asia. Through each and every delivery, the platform is digitalising the delivery experience for retail- and restaurant-partners, and riders, creating greater economic opportunities and value to the communities.

New retail partners now available on foodpanda shops:

MUJI
The foodpanda partnership is MUJI’s first-ever collaboration with an on-demand delivery platform. Launched in October in Taiwan, up to 800 items including MUJI snacks, household items like aroma diffusers, essential oils, toiletries and even handy essentials like screwdriver sets and cleaning equipment can now be delivered to consumers quickly and easily within 30 minutes! MUJI is also available on the foodpanda Hong Kong app.

IKEA
A first for the IKEA brand — a range of crowd favourites from IKEA’s iconic Swedish Food Market like meatballs, potatoes au gratin, salmon products and a selection of cheeses, coffee and tea are now available for deliveries for consumers in Singapore, so they can skip the crowd and satisfy their cravings in the comforts of home.

Lawson
Following the successful launch of foodpanda in Japan in September 2020, the platform has since onboarded Lawson convenience stores in Sapporo and Fukuoka as it progressively expands to other cities across Japan. The partnership makes ready-to-eat meals like Lawson’s signature karaage-kun fried chicken to snacks and beverages available for quick and convenient deliveries. Lawson is also available on foodpanda shops in both Taiwan and Thailand.

Tesco
Tesco joins an on-demand delivery platform for the first time with its partnership in Malaysia. From November 2020, consumers can enjoy greater accessibility and convenience, with more than 3,000 unique items from fresh produce to other household essentials available for doorstep deliveries.

Watsons
Watsons, one of Asia’s leading health and beauty retailers, has inked a partnership with foodpanda, rolling out in phases across the region from November 2020, beginning in Malaysia. This brings thousands of Watsons stores onto the platform, so consumers will be able to purchase over-the-counter medication, vitamins, healthcare needs and more without having to leave their homes.

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foodpanda擁抱「綠色消費」率先推廣使用循環容器外送

By foodpanda,

【 2020 年 11 月 10 日,台北訊】全台最大美食外送平台 foodpanda 關心環境永續,積極響應環保政策,推動綠色消費不遺餘力。於 11 月 9 日正式宣布與環保署、台南市政府合作,推出[愛地球外送 零廢棄生活]計畫,透過使用循環容器外送減少一次性垃圾產生,成為全台首家使用循環容器外送的平台!至 2021 年 1 月 4 日止,位於台南市中西區、東區及北區的消費者,可以在 22 間foodpanda[愛地球外送]合作店家訂購使用好盒器循環容器的餐點,用完餐將循環容器沖洗後歸還至任 30 個歸還點。在享用美食之餘,用行動支持綠色消費,並能獲得 foodpanda 優惠碼。

foodpanda 近年積極推動環保永續計畫, 2019 年 11 月開始,鼓勵消費者訂餐時選擇不主動提供免洗餐具或吸管,至今已有 6 成消費者習慣訂餐時,不索取一次性餐具、吸管; 2020 年 9 月,主動配發環保袋給外送夥伴取餐使用,讓消費者能更安心地請店家不使用塑膠袋包裝,降低塑膠袋的使用量。

foodpanda 發言人郭昕宜表示:「 foodpanda 紮根台灣 8 年,除了不斷在外送服務上精進之外,更秉持著外送幸福的品牌理念,實踐企業社會責任。並透過平台選項,鼓勵減少免洗餐具的使用之外,還舉辦淨山與淨灘志工活動身體力行保護環境。今年更積極與環保署合作,邀請餐廳夥伴使用好盒器循環容器外送,創外送平台之先。 foodpanda 持續關注台灣生態永續發展,號召店家和消費者一起加入環保愛地球的行列。」
【新聞圖片1】 愛地球外送零廢棄生活計畫正式開跑 (由左到右台南市環保局副局長陳幸芬、成功大學副校長蘇芳慶、台南市市長 黃偉哲、環保署副署長蔡鴻德、 foodpanda 發言人郭昕宜、好盒器共同創辦人宋宜臻)

綠色消費推廣有成 超過6成消費者訂餐時選擇不使用免洗餐具!
foodpanda 為推廣減塑外送,自 2019 年 11 月起,在訂餐結帳頁面,即提供消費者可主動選擇是否需要提供免洗餐具或吸管。從推廣至今已有超過 6 成的消費者以實際行動響應,訂餐時選擇不需附上免洗餐具或吸管。 foodpanda 也從送餐流程著手, 2020 年 9 月開始,主動配發環保袋給外送夥伴,讓夥伴們在外送時可用來攜帶餐點,以減少塑膠袋的使用量;並且多次號召夥伴,於苗栗、嘉義與花蓮進行淨山或淨灘活動,將環保帶入日常生活中。

foodpanda 愛地球外送服務領先業界 邀請台南餐廳與消費者響應綠色生活
foodpanda 與行政院環保署合作,攜手台南市環保局、社會企業「好盒器」以及 22 間餐廳夥伴一同進行[愛地球外送 零廢棄生活]計畫。參與[愛地球外送]的店家種類多元,其中包含豆胖貝果、小米家咖哩、角鑄燒餃子、 Mr.拉麵、 Monster 怪獸古巴三明治以及醇淬飲集和白巷子等特色飲料、美食。

消費者加入「好盒器」 LINE 官方帳號並完成會員手機綁定後,於 22 家 foodpanda 「愛地球外送」合作店家,訂購使用循環容器的餐點。訂餐 3 日內至 8 個自助歸還站或 22 間合作店舖完成歸還循環容器後,每筆訂單可獲得 foodpanda 消費滿 100 元折 30 元優惠碼(使用期限至 2021 年 7 月 31 日)以及好盒器點數。 foodpanda 邀請消費者一同以行動愛護環境。

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foodpanda grows q-commerce with more than 2,500 7-Eleven stores across Singapore, Malaysia, Taiwan and the Philippines

By foodpanda,

SINGAPORE —  5 November 2020 — What’s more convenient than a convenience store? An online one, of course – delivering food, and essentials to customers’ doorsteps quickly, at the touch of a button. foodpanda, the leading delivery platform in Asia Pacific, marks a new milestone with the announcement of more than 2,500 7-Eleven stores on its app, making the leading convenient store available in Singapore, Taiwan, Malaysia and the Philippines. 

With this partnership, foodpanda brings hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol and even pre-paid mobile phone cards into customers’ hands within an average delivery time of 20 minutes. Deliveries can be made anytime, anywhere, 24/7 via foodpanda.

In the beta phase for integration into the foodpanda “shops” feature, the number of 7-Eleven orders on foodpanda shops grew 50% month-on-month over the past six months. 7-Eleven stores on foodpanda offer over 1,000 unique items on average across the four markets. 

The most convenient convenience store, powered by technology

As a pioneer in quick commerce, or q-commerce, foodpanda believes in using technology to better the lives of their customers. With 7-Eleven – a brand synonymous with convenience – on the foodpanda platform, consumers enjoy easy access to the choice and variety for their daily essentials. 

In the Philippines, the largest variety available from a 7-Eleven store via foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks. We see similar trends across the other markets in Asia as foodpanda continues to provide consumers with better varieties and access to on-demand convenience.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries. COVID-19 has accelerated this evolution and process. IGD reported that online grocery penetration is expected to remain at elevated rates post-COVID-19 as consumers stay home more. The report also predicts that consumers will continue using online deliveries when social distancing measures are lifted to save time. 

As a leading platform for on-demand deliveries in the Asia Pacific region, foodpanda supports the entire delivery ecosystem to ensure that it satisfies consumers’ appetite for greater choice and convenience through its expansion plans. This partnership underscores foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.

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