PAKISTAN — 11 March 2020 — This year’s International Women’s Day was celebrated by Pakistan Stock Exchange (PSX), Women on Board, International Finance Corporation and Pakistan Business Council in collaboration with foodpanda Pakistan at the PSX Centre in Karachi. The event incorporated ‘Ring the Bell for Gender Equality’ ceremony to showcase women around us and how foodpanda works for women empowerment.
One of the recent women empowerment initiatives taken by foopdanda is the recently launched ‘Ghar Ka Khana’ feature on the app that enables women to work from home. Binte Fatima Rizvi who is the Category Head of foodpanda home chefs program was also a part of the ceremony. She talked about how foodpanda is encouraging women to utilize their cooking skills and earn an income through selling ghar ka khaana on the foodpanda app. Being an ex-home based chef herself, she aims to make the dreams of these homebased chefs bigger by opening earning opportunities for them. In attendance was also Saba Mehtab, one of the most successful foodpanda home-based chefs in Faisalabad. She flew in to talk about her experience and the many economic opportunities that foodpanda has created for home-chefs across Pakistan. Saba personifies an ambitious woman who makes a meaningful contribution to her domestic economic situation by enrolling in the home chef program and create a respectable name in the market.
Nauman Sikandar Mirza, CEO of foodpanda Pakistan and Haziq Ahmed, Head of Channel Development were also present at the ceremony to highlight women empowerment in Pakistan. In a discussion on women empowerment Nauman stated, “foodpanda’s vision is to enable economic empowerment in the country and our Ghar ka Khana vertical is the first step towards making this happen. foodpanda encourages and supports females across all channels. From our HR team – passionate, energetic group of women to our female heroes, homechefs and vendors. Saba Mehtab, one of our home chefs, is a prime example of how females can earn from home and achieve financial stability. We envision to celebrate many such examples in the future.”
Haziq, since his joining at foodpanda has enabled 10,000+ individuals to work as self- employed hero riders for the company and in his new role as Head of Delivery & Logistics is responsible for empowering a wider lot to be self-employed and earn a living by opting the homebased chefs route, most of which is targeted at females.
Through its movements catering to women empowerment which includes the first female hero, Rubab Jumani, foodpanda has created various economic opportunities for home-based chefs. foodpanda’s collaboration with PSX highlighted the company’s objective to make the society a place where a woman can sustain herself financially by switching her dreams to a mode of earning.
foodpanda is dedicated to bringing food lovers around the world their favourite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 30,000 partner restaurants in more than 120 cities across ten Asian and Central European countries globally. foodpanda is active in Hong Kong, Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Romania and Bulgaria. It belongs to Delivery Hero, a global leader of the food delivery industry. For more information visit www.foodpanda.pk.