foodpanda launches COVID-19 vaccination awareness campaign across Asia

By foodpanda,

  • In the lead up to WHO’s World Immunization Week, foodpanda rolls out a series of content across digital and social media channels to raise awareness of COVID-19 vaccination programmes and fight vaccine misinformation
  • In addition, foodpanda supports local vaccination programmes in Singapore, Cambodia and the Philippines
  • Campaign aims to reach over 10 million riders, merchants, customers and foodpanda employees across Asia

8 APRIL 2021 — SINGAPORE — In the lead up to World Health Organisation’s World Immunization Week from 24 to 30 April 2021, foodpanda, Asia’s leading food and grocery delivery platform, has launched a COVID-19 vaccination awareness campaign, leveraging its extensive network of riders, merchants and customers across nine markets to reach out to more than 10 million people across Asia. The campaign will be rolled out in phases in Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan and the Philippines. 

This series of content will be shared through digital and social media channels, providing useful information and resources on local vaccination programmes, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. foodpanda is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines. 

“The region’s battle with COVID-19 is ongoing, and we have to stay vigilant on keeping our ecosystem safe,” said Jakob Angele, CEO of foodpanda. “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosystem can be informed and mobilised. We will continuously explore ways to play a part in the fight against COVID-19.”

Supporting local vaccination programmes throughout Asia

Across Asia, foodpanda continues to support local community vaccination programmes. 

In the Philippines, foodpanda will sign a Memorandum of Understanding (MOU) with the Department of Health in April 2021 to combat vaccine misinformation by creating correct information materials targeted for riders, consumers and partner vendors. foodpanda Philippines is also supporting the IngatAngat vaccine information awareness campaign by the local T3 Task Force comprising government and private sector members to encourage vaccinations.

Throughout the month of April, foodpanda Cambodia is supporting and showing appreciation to frontliners, by donating food and drinks to four major hospitals and vaccination centres. foodpanda Cambodia is also working with local authorities to get employees and delivery riders vaccinated. 

In Singapore, foodpanda is working with the Ministry of Health to ensure that its rider partners are vaccinated, while exploring collaborations with local authorities on initiatives to help raise public awareness about vaccines.

These initiatives are part of foodpanda’s continuous efforts to support the food and grocery delivery ecosystem during challenging times in the midst of COVID-19: 

  • Supporting F&B restaurants and retail shops: To help local businesses digitalize and diversify revenue streams, foodpanda introduced virtual onboarding, fee waivers and support initiatives for merchants to join the platform quickly and seamlessly 
  • Supporting riders: Thousands of riders have joined foodpanda’s network, gaining access to more earning opportunities
  • Safety and accessibility for customers: Making food, groceries and daily essentials available for safe and convenient doorstep delivery, made contactless by default to minimise direct contact and protect the health and safety of customers, riders and merchants

foodpanda has been growing its footprint across Asia to provide millions of customers a convenient way to get food and daily essentials, delivered safely to doorsteps, which was especially critical in the midst of the pandemic. 

High-res images can be downloaded here.

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foodpanda unveils a refreshed look across Asia

By foodpanda,

    • foodpanda rolls out a refreshed brand and visual identity to more than 400 cities across 12 markets
    • New colours and patterns accentuate foodpanda’s signature pink across a growing range of services
    • Refreshed mobile app interface makes foodpanda even more user friendly
    • Rollout of branding, marketing campaigns and partner material will be refreshed progressively from April 2021

5 April 2021 — SINGAPORE — foodpanda, Asia’s leading food and grocery delivery platform, has unveiled a colourful brand refresh across all its visual designs,  plus an even friendlier user interface for its mobile and web applications. The brand refresh will be rolling out progressively in more than 400 cities across 12 markets, from April 2021. 

The brand refresh comes at a time when foodpanda continues to expand its business verticals beyond food delivery, into quick commerce (q-commerce), including grocery delivery via pandamart cloud stores, and through partnerships with leading shops and convenience stores.

“foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” said Idan Haim, vice president of Growth and Marketing, foodpanda. “This will build a solid foundation for our new business ventures, with a revitalized look and feel.”

Online, foodpanda’s enhanced colour palette, as well as the increased prominence of its signature panda logo, caters to an expanding number of new business services. The new homescreen on the foodpanda app, dubbed the “bento”, allows users to seamlessly choose the foodpanda service they need – food delivery, self pick-up, shops or pandamart – while making it easier to explore top restaurants and promotions available in their location.

The same visual approach applies to foodpanda’s marketing initiatives both online and offline, for instance with rider- and partner-related branding, foodpanda retains its bold, instantly identifiable “fun pink”, but expands its palette to include more complementary colours.

Reinald Chee, head of Creative at foodpanda, said: “Pink is king. We keep the fun pink that is instantly recognisable to millions of people across Asia. At the same time, we highlight different aspects of our brand personality, to show that foodpanda is also friendly, caring, smart, and that little bit rebellious – not afraid to change the status quo or take risks. Our aim has been to create a design language that’s as seamless as our transaction process. At the end of the day, brand identity is all about making a more enjoyable experience for everyone.”

As the iconic symbol of foodpanda, the smiling panda mascot that people know and love remains prominent, but now comes in many more new designs, from panda stickers to patterns and shapes within designs. 

Chee explained: “We analyzed every touchpoint with our service, from the app to the rider box. Using thorough insights about the user journey, we envisioned a design direction that could bridge the gap between our tech and the real-life experience of millions of customers.”

foodpanda’s brand refresh will be progressively introduced across all online and offline platforms from April 2021. The refresh has started in Singapore, Bangladesh and Cambodia, and will be launching in Hong Kong, Japan, Laos, Malaysia, Myanmar, Pakistan, the Philippines, Taiwan and Thailand in the coming weeks. 

foodpanda has been growing its footprint across Asia, providing millions of customers a convenient way to get food and daily essentials delivered safely to doorsteps, which was especially critical in the midst of the pandemic. 

foodpanda is the third most downloaded food delivery app in the world in 2020, according to Apptopia.

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