1 DECEMBER 2022, APAC (SINGAPORE) — foodpanda, the largest food and grocery delivery platform in Asia (outside of China), has formed a long term collaboration with Huawei to launch the foodpanda app on the HUAWEI AppGallery for all Huawei smartphone users. The foodpanda app will also be pre-installed on millions of new Huawei mobile devices across the region. In addition, Huawei will run a series of integrated advertising campaigns on foodpanda’s AdTech platform, panda ads. In turn, foodpanda will also be leveraging HUAWEI’s Ads platform, which includes HUAWEI’s own media and third party media channels to reach out to HUAWEI users.
Providing easy access to on-demand deliveries in Asia
Millions of users – customers, delivery-and-merchant-partners – use the foodpanda platform every day, as on-demand deliveries become an essential part of people’s everyday lives. Since its inception in Singapore a decade ago, foodpanda has expanded its footprint, and today provides 24/7 on-demand deliveries in more than 400 cities across 11 markets in Asia. With this partnership, hundreds of millions of Huawei smartphone users can now get food, groceries, electronics, gifts, and more delivered to their doorsteps in as quickly as 30 minutes.
“With foodpanda on our AppGallery, we are able to elevate the experiences of our users, increasing convenience and making deliveries accessible to them. Users can continue to look forward to more benefits and enhanced experiences through Huawei’s expanding cooperation with global partners,” said Rei Xiao, Director of Mobile Ecosystem Business Growth, Huawei APAC Region.
Since 1 November 2022, the foodpanda app has been available to Huawei smartphone users in foodpanda’s 11 markets.
“We’re excited to join forces with Huawei and help it reach millions of foodpanda customers who are digital-savvy and can therefore resonate with Huawei’s latest technologies and advancements. It also opens doors for us to touch the lives of millions of Huawei users who wouldn’t otherwise have access to the conveniences that on-demand deliveries offer” said Kiranjeet Singh Purba, Senior Director, Advertising & Partnerships at foodpanda.
Reaching new, mobile-first customers via AdTech
Huawei AppGallery has grown to become the third largest app marketplace worldwide with 580 million daily active users across 170 countries. It’s part of Huawei Mobile Services (HMS), a set of applications, services, open devices and cloud functions provided by Huawei for its equipment ecosystem. HMS aims to build a 360 ecosystem consisting of Huawei Mobile Services (HMS) Core, AppGallery, Petal Maps, and Petal Search.
To help sustain its growth, HMS is tapping on panda ads to reach millions of foodpanda’s customers who use the app daily. Officially launched in September 2022, panda ads is foodpanda’s suite of advertising technology (AdTech) and marketing solutions that will help Huawei increase its visibility and build brand awareness to drive sales. As the largest food and grocery delivery platform in Asia (outside China), foodpanda provides the largest reach and widest coverage among all on-demand delivery players in the region.
panda ads is used to promote Huawei’s latest flagship products and user incentive campaigns for AppGallery and other HMS products, like Petal Search, among millions of foodpanda customers. Similarly, Huawei will promote the foodpanda app on its AppGallery, encouraging users to download it and thereby giving foodpanda the opportunity to engage with new customers. The online-to-offline collaboration will also span across foodpanda and Huawei’s social media channels as well as foodpanda’s OOH billboards. This campaign will be rolled out in Southeast Asia.
As part of the joint marketing efforts, Huawei will also run promotional campaigns in collaboration with foodpanda. For example, in the Philippines, panda pro subscribers using Huawei’s nova 10, nova 10 Pro, and nova 10 SE devices can claim vouchers and save as much as Php 7,200 with each foodpanda order. Similar deals will be made available in all other markets. panda pro is a subscription service for foodpanda users that offers free delivery, attractive discounts, and new features like Dine-in.
For more information regarding panda ads visit https://www.foodpanda.com/panda-ads/