Convenience made cheaper with lower delivery fees and no minimum spend on single-person meals
11 July 2024, APAC – foodpanda, a leading food and grocery delivery network in Asia, has launched ‘meal for one’ – curated set menus designed for solo diners at lower prices.
With meal for one, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one. The feature is currently available in seven markets1 with close to 20,000 restaurants offering meal for one menu options, and will be rolled out across the region in the coming months.
“More people in Asia are moving to urban areas and living alone for work. meal for one is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” says Luc Andreani, Chief Operating Officer, foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”
Single-person households expanded by 31% globally from 2010 to 2019 – the fastest-growing household type – with nearly half of this growth happening in APAC. With this upward trend expected to continue until 2040, the demand for single-person food deliveries has increased, prompting the food and grocery delivery platform to offer more value-for-money options for smaller orders. Customers placing meal for one orders can expect to save at least 10% compared to regular meal pricings, thanks to cheaper delivery fees and no minimum spending requirement.
Additionally, the order process has been streamlined for minimum fuss and maximum convenience. Customers can access the meal for one menu through a dedicated category on the app homepage, ensuring they can quickly find their desired items. Additionally, they can easily customise their drinks and sides with simple add-ons, reducing choice paralysis and simplifying meal decisions.
1 Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, Myanmar