Business

Eat Just and foodpanda partner on world’s first home delivery of cultured meat

SINGAPORE (April 20, 2021) –  Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, and foodpanda, Asia’s leading food and grocery delivery platform, have partnered on the world’s first home delivery of cultured meat. Three dishes featuring high-quality chicken made in a brand-new way will be available for delivery on the foodpanda platform kicking off on Earth Day, April 22, for a limited period of time in Singapore.

The partnership marks a significant milestone for both brands in the global effort towards achieving food sustainability, by introducing the first taste of this revolutionary and sustainable meat option. The groundbreaking in-home tasting experience for Eat Just’s GOOD Meat brand follows the company’s history-making December restaurant debut. Weeks prior, Singapore became the first country to approve cultured meat, which is real, high-quality meat made from animal cells.

Starting from Thursday, April 22, diners will be able to place orders for the following chef-crafted GOOD Meat Cultured Chicken dishes via the foodpanda app:

  • Chicken & Rice with coconut rice, pak choi, sweet chili, chrysanthemums, microgreens;
  • Katsu Chicken Curry with jasmine rice, heritage carrots, micro shiso, edible flowers and
  • Chicken Caesar Salad with kale, romaine, edible flowers, shaved radish, plant-based Caesar dressing

Sustainable food made more convenient and accessible with delivery 

The exclusive GOOD Meat dishes will be available to customers who are within 1880’s delivery zone. To mitigate environmental impacts, each order is packaged in an eco-friendly box made from sustainable bamboo fiber and resin, delivered by foodpanda riders on e-bikes. Customers will also enjoy a 360 degree immersive film that connects the delivery of GOOD Meat to the protection, preservation and restoration of our planet’s wild spaces. A Google Cardboard headset is included in every order.

To date, hundreds of diners at 1880 have been treated to an interactive journey through the past, present and future of our food system and a multi-course meal including globally inspired cultured chicken dishes. Through GOOD Meat and foodpanda’s partnership, many more will now be able to have a similar experience in the comfort of their own homes.

“Bringing GOOD Meat directly to the homes of people in Singapore with foodpanda is another historically important step in our journey to build a safer, healthier food system,” said Josh Tetrick, co-founder and CEO of Eat Just.

“Food is at the core of our business, and ensuring that we have a sustainable food ecosystem is an important agenda for us. foodpanda is thrilled to be the first platform in the world to deliver cultured meat dishes so that customers in Singapore can be the world’s first diners to enjoy them from the comforts of their home,” said Jakob Angele, CEO of foodpanda APAC. “Together with Eat Just, we hope to bring this to more markets – not just in Asia but also in every country in the world where Delivery Hero brands operate.” 

The partnership bolsters not just the commitment of Eat Just and foodpanda in furthering the progress of food sustainability, but also that of foodpanda’s parent company Delivery Hero. Delivery Hero’s venture capital fund, DX Ventures, is currently an investor in Eat Just –  a testament of the organization’s collective commitment in creating and promoting a sustainable food ecosystem. 

Reactions around cultured meat have been positive since GOOD Meat’s launch in Singapore. According to research, 70% of Singaporeans who have sampled GOOD Meat said that it tasted as good, or better than conventional chicken, and nearly 90% of those diners said they would substitute conventional chicken with cultured chicken. The availability of GOOD Meat dishes on delivery is a positive step forward in increasing public awareness and enthusiasm about cultured meat, and marks a key leap in the mass adoption of cultured meat as part of our joint efforts to create a sustainable food ecosystem. 

To commemorate this landmark occasion, Tetrick will join Oscar-winning director Louie Psihoyos (“The Game Changers,” “Racing Extinction,” “The Cove”); and Bruce Friedrich, co-founder and Executive Director of The Good Food Institute for a virtual town hall on the future of meat and its impact on people and the planet. The event will take place at 9 a.m. SGT on Friday, April 30 (9 p.m. EDT/6 p.m. PDT, Thursday April 29) and will be moderated by Chloe Sorvino who leads food and agriculture coverage for Forbes. RSVP to participate in the virtual town hall here.

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