- Customers can easily make meal donations in-app to communities in need
- Ahead of World Hunger Day on 28 May, foodpanda will launch the meal donation feature in Singapore and Malaysia, with additional rollout plans for other Asia markets
- foodpanda’s meal donation initiative supports the United Nations World Food Programme (WFP) ShareTheMeal and local food bank beneficiaries
- foodpanda aims to donate 200,000 meals across Asia by the end of 2022
APAC – 26 May 2022 – foodpanda is supporting the fight against global hunger with the launch of its meal donation initiative in Asia. With a new micro-donation feature built into the foodpanda app, customers can now easily donate to those in need by selecting the “Donate” button after checking out their orders. The feature will go live in Malaysia and Singapore this week, ahead of World Hunger Day on 28 May 2022.
Beneficiaries of foodpanda’s meal donation initiative will vary by market. In Malaysia, foodpanda integrated the United Nations World Food Programme (WFP) ShareTheMeal donation feature onto the foodpanda app. In Singapore, the “Donate a Meal” programme will support local communities through The Food Bank Singapore (FBSG). Through a progressive launch across Asia, foodpanda aims to donate 200,000 meals by the end of 2022.
This foodpanda meal donation initiative is an extension of the global partnership launched by parent company Delivery Hero SE with the WFP in September 2020, with the goal for Delivery Hero to donate 10 million meals globally by the end of 2022.
“As a business that is invested in growing with our communities, we have a duty to uplift the societies we live and operate in,” said Jakob Sebastian Angele, CEO, foodpanda. “Food and groceries are at the core of our business, so we need to make food accessible to as many people as possible. By integrating meal donations onto our platform, we are encouraging our riders, merchants and customers to give back to society through using everyday technologies.”
ShareTheMeal: Supporting the United Nations World Food Programme in Malaysia
In Malaysia, foodpanda and ShareTheMeal have been working closely together to make it easy for customers to give back to their communities. The donation function integrated in the foodpanda app allows for a seamless donation process for customers. All donations via the foodpanda app will be channelled to WFP’s food assistance projects and emergency programmes across Southeast Asia. Malaysians now have the option to donate between RM2.50 to RM17.50 to feed a child for up to seven days.
ShareTheMeal is a WFP initiative and app through which people are encouraged to make meal donations to help feed hungry families around the world. As of December 2020, ShareTheMeal has engaged over 3.9 million users to provide 89 million meals in support of WFP operations across the world.
Introducing the “Donate a Meal” Programme in Singapore
In Singapore, foodpanda will collaborate with FBSG. Customers in Singapore can choose to donate one, two, or three meals – at a rate of SGD2 per meal – that will go towards funding meals for FBSG beneficiaries. Customers will also be able to learn more about these beneficiaries via The Food Bank Singapore’s website link.
The Food Bank Singapore, an accredited member of The Global Foodbanking Network, aims to tackle food waste and food insecurity in Singapore by acquiring and distributing donated food from farms, stores, manufacturers, and consumers. The charity currently works with more than 300 organisations to provide food aid to about 300,000 people monthly – with a target to eradicate food insecurity by 2025.
How It Works
- The Donate a Meal/ Share the Meal tab will be displayed on the order tracking page
- Upon clicking it, users will be shown the donation options available
- Once a user selects their donation, they will be directed to the payment page
- Once the donation is confirmed, the user will be returned to the order tracking page
foodpanda – ShareTheMeal – In-App User Flow
Elsewhere in Asia, foodpanda is also an active participant in programmes that address hunger and tackle food insecurity and wastage. In Singapore, foodpanda partners with OLIO to redistribute surplus food from pandamarts. In Bangladesh, foodpanda partners with the Bidyanodo Foundation, donating unsold fresh produce from pandamarts and food from cancelled orders to vulnerable communities. In Hong Kong, foodpanda has introduced a “Less Rice/Noodles” option to decrease food waste.