The LEGO Group partners foodpanda to expand quick commerce for toys in Asia

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23 SEPTEMBER 2022, APAC (SINGAPORE) – foodpanda, Asia’s quick commerce (q-commerce) pioneer, has introduced the platform’s first major toy brand through a partnership with the world’s largest toy maker, the LEGO Group. foodpanda is Asia’s largest food and grocery delivery platform outside of China, operating across more than 400 cities in 11 markets, and is the region’s largest q-commerce marketplace. 

 

This partnership marks the LEGO Group’s entry into the q-commerce space, after seeing increased demand during the pandemic as people of all ages started building LEGO sets while at home. Taking e-commerce one step further, enabling q-commerce deliveries with foodpanda means customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps in 30 minutes. In this first phase of the partnership, customers in Malaysia and Singapore can access hundreds of different LEGO products, from its popular minifigures to full-sized sets, or even for those who urgently need that elusive missing brick. 

  

“We are excited to partner with foodpanda as we celebrate nine decades of creativity and play. Entering the quick commerce market will make it more convenient for our customers to get LEGO products and bring new opportunities for people to build and play together whenever and wherever they feel like.” Said U-Fong Chua, SEA e-Commerce Head at the LEGO Group. 

In Singapore, the LEGO store will be featured on foodpanda shops with its own branded in-app storefront, which allows the brand full autonomy to run promotions and campaigns. LEGO fans can now get their sets with just a tap, and enjoy special deals from 23 – 30 September 2022. Customers in Malaysia can purchase LEGO sets from selected pandamart cloud stores in Klang Valley and Seremban. There are currently 30 pandamarts carrying LEGO products, to be expanded to more pandamarts by the end of Q4 2022. With millions of users across Singapore and Malaysia, making LEGO products available on the platform allows the LEGO Group to reach new, mobile-first customers who seek the convenience of on-demand deliveries every day.

 

 

In a recent release, foodpanda announced its milestone of digitalising 50,000 retailers across Asia – including leading supermarket chains, convenience stores, pharmacies, florists, gift shops, pet stores, neighbourhood bakeries, mom-and-pop stores, and lifestyle brands. This partnership marks foodpanda’s expansion of non-grocery categories to better provide for customers’ daily lifestyle needs. Beyond groceries, foodpanda has seen an increase in demand for new categories such as the games segment. In the first half of 2022 compared to the same period last year, foodpanda has seen orders for this segment increase by 450 per cent

 

“We’re thrilled to have onboard an iconic company like LEGO which is also associated with fun and enjoyment, ” said Chris Urban, Director, Marketplace, foodpanda. “By expanding the variety of shops on foodpanda, we can cater to our customers’ evolving needs and deliver anything they need, beyond daily essentials.”