SINGAPORE — 5 November 2020 — What’s more convenient than a convenience store? An online one, of course – delivering food, and essentials to customers’ doorsteps quickly, at the touch of a button. foodpanda, the leading delivery platform in Asia Pacific, marks a new milestone with the announcement of more than 2,500 7-Eleven stores on its app, making the leading convenient store available in Singapore, Taiwan, Malaysia and the Philippines.
With this partnership, foodpanda brings hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol and even pre-paid mobile phone cards into customers’ hands within an average delivery time of 20 minutes. Deliveries can be made anytime, anywhere, 24/7 via foodpanda.
In the beta phase for integration into the foodpanda “shops” feature, the number of 7-Eleven orders on foodpanda shops grew 50% month-on-month over the past six months. 7-Eleven stores on foodpanda offer over 1,000 unique items on average across the four markets.
The most convenient convenience store, powered by technology
As a pioneer in quick commerce, or q-commerce, foodpanda believes in using technology to better the lives of their customers. With 7-Eleven – a brand synonymous with convenience – on the foodpanda platform, consumers enjoy easy access to the choice and variety for their daily essentials.
In the Philippines, the largest variety available from a 7-Eleven store via foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks. We see similar trends across the other markets in Asia as foodpanda continues to provide consumers with better varieties and access to on-demand convenience.
Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries. COVID-19 has accelerated this evolution and process. IGD reported that online grocery penetration is expected to remain at elevated rates post-COVID-19 as consumers stay home more. The report also predicts that consumers will continue using online deliveries when social distancing measures are lifted to save time.
As a leading platform for on-demand deliveries in the Asia Pacific region, foodpanda supports the entire delivery ecosystem to ensure that it satisfies consumers’ appetite for greater choice and convenience through its expansion plans. This partnership underscores foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.