foodora continues its global expansion in the on-demand food delivery market, announcing its first launch in the Middle East
Dubai, September 29, 2015 – foodora, the Berlin-based company that enables niche restaurants to offer takeaway delivery is expanding to the United Arab Emirates. Founded in October 2014, the startup has set itself apart from traditional delivery services by working only with highquality restaurants, such as Obica, Eat Greek or Accents by InterContinental.
“The decision to launch in Dubai was an obvious one. The combination of the city’s iconic restaurants and the population’s high expectation towards convenience and quality make it the perfect city for foodora’s first venture in the Middle East”, says Alexander Kappes, the Vice President of foodora Middle East. “Our fullservice solution allows restaurants to focus on one thing: cooking. We take the meal and bring it to the customer.”
The first to offer this service in the UAE and with over 30 partner restaurants as of its launch and many more wanting to join. Restaurants enjoy access to a much larger customer base and increased revenues, without having to employ their own couriers.
“Making great meals is one thing, but delivery is a whole new business. Now that we can offer this service our meals will reach even more people in Dubai” said Krzysztof Tatarek, manager of Obicà.
All deliveries are done by motorcycle with help from an advanced algorithm to help couriers navigate the dense traffic of Dubai. To ensure the food maintains its high quality and arrives within an average of less than 35 minutes, orders are limited to a set delivery area.
Since its launch, foodora became a leading player in Germany, France, Spain, Italy, Finland, Sweden, the Netherlands, Norway, Austria, Dubai and Hong Kong, with acquisitions made in Canada (Hurrier), Australia (Suppertime) and Austria (Heimschmecker).
The startup gained traction in its home market and began making plans to scale the business with support from German Internet platform Rocket Internet. Plans are to quickly expand the business globally.
How does foodora work?
On www.foodora.ae customers type in their building name and select from a range of restaurants. They can then choose their favorite dish, which is delivered by foodora drivers using custom bikes. Customers pay for their meals online with credit card or with cash on delivery.
Our UAE team represents Dubai’s diverse culture with employees from Europe, Asia, the Americas and of course the Middle East. With a wealth of experience in the UAE and in ecommerce, they are united in their love of the UAE and almost equally as important: great food!
foodora was launched in Germany in October 2014, backed by Rocket Internet in April 2015 and merged with Delivery Hero in September 2015. The on-demand delivery service currently connects high-quality restaurants and foodies in 15 countries and is changing the way food delivery is viewed and experienced globally.