foodora launches Hong Kong’s first 30-minute food delivery service

By ashwin,

foodora continues its global expansion in the market for food delivery, bringing high quality restaurants to living rooms and workplaces.

Hong Kong, 29 September 2015foodora, the highly successful global startup has now arrived to Hong Kong. Since launching in Europe in October 2014 the online food startup has grown exponentially, expanding across Europe and now into Asia. The concept is surprisingly simple – consumers use the foodora app or website (www.foodora.hk) to order food from a restaurant of their choice and foodora delivers the food in 30 minutes. Consumers can order wherever they are, be it their homes, office, or on-the-go.

The company has set itself apart from traditional delivery services by working with big names in the restaurant scene, including the likes of Dragon-i, Iberico, Check-In Taipei, The Boss and Social Place. Restaurants such as Little Bao will for the first time offer hungry Hong Kongers an alternative to waiting in a queue for superior eats.

“Few realize Dragon-I has very talented chefs serving some of Hong Kong’s best Chinese and Japanese food. With foodora we can now extend the Dragon-I experience into homes and offices,” says Raymond Young, General Manager of Dragon-I.

Behind the scenes, foodora’s proprietary logistics system determines the optimal route between restaurants and customers to help drivers navigate the dense traffic of Hong Kong. The company’s dedicated, uniformed and friendly delivery team ensures maximum food quality and transportation standards by not stacking orders and knowing their terrain extremely well. The newly launched foodora app sends updates along the order process, allowing customers to relax while they look forward to enjoying their meal in the comfort of their home or the convenience of their office.

Mat Podesta, CEO of foodora Hong Kong, remarks: Hong Kong is one of the world’s great global cities and as such should have access to world-class food delivery services. foodora wants to introduce a new benchmark of reliability, speed, and quality, bringing Hong Kongers what other markets already enjoy.”

With over 100 partner restaurants already, foodora Hong Kong is shaking up the online food delivery scene. Through its online platform, partnering restaurants enjoy access to a large and engaged customer base, leading to increased revenues without the need to employ their own couriers, or increase their restaurant seating capacity. Currently delivering to Central and Sheung Wan, foodora plans to expand their delivery area to TST, Wan Chai, and Causeway Bay with an expanded list of 400 restaurants by the end of 2015.

New customers can receive HK$50 off their first order with code: HELLOHONGKONG.

How does foodora work?

Through www.foodora.hk or via the foodora app, consumers can enter their location, view a list of quality-only restaurants serving their neighborhood, and place an order in the comfort of their home, office or even while on-the-go. The order is then carefully prepared by the restaurant, picked-up by the foodora logistics team, and delivered to the customer in only 30 minutes.

About foodora

foodora was launched in Germany in October 2014 and is backed by Rocket Internet and Foodpanda. The on-demand delivery service currently connects high-quality restaurants and foodies in 15 countries and is changing the way food delivery is viewed and experienced globally.

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On-demand food delivery service foodora merges with Delivery Hero’s Urban Taste and breaks into the global market

By ashwin,

With fast-paced expansion, foodora comes to the forefront of the global food delivery market

Berlin, 15 August 2015 – foodora, the Berlin-based company that offers delivery from quality restaurants, is merging with Delivery Hero’s similarly positioned Urban Taste to continue expanding across Europe, North America and Asia.

Since its launch in October 2014, foodora became a leading player in Germany, France, Spain, Italy, Finland, Sweden, the Netherlands, Norway, Austria, Dubai and Hong Kong, with acquisitions made in Canada (Hurrier), Australia (Suppertime) and Austria (Heimschmecker). With the merger, the foodora operations will be brought under Delivery Hero, enabling the company to benefit from the group’s scale and presence. The combined businesses of Urban Taste and foodora will operate under the foodora brand from now on, remaining independent from the other operations of Delivery Hero.

Unlike traditional food delivery marketplaces, foodora only partners with selected restaurants and manages a dedicated delivery infrastructure. By using proprietary algorithms and assessing the availability of over 1,500 logistics network participants in real-time, the company identifies the closest driver, rider or walker for each order and coordinates the entire pick-up and delivery processes, allowing restaurants to focus on the preparation of the food.

Combined with Urban Taste, foodora has over 2,000 restaurants signed up and is looking to double that in the course of the next months. “The success lies in how we approach online food delivery,” says Emanuel Pallua, COO of foodora. “Our on-demand service and the fact that we establish a real long-term relationship with our partner restaurants takes away from them the burden of hiring and managing their own drivers. With us, they can tap into the emerging online and mobile audiences without having to invest on technology or marketing, increasing their revenues and utilization of their existing assets without compromise on food quality.”

Furthermore, according to Julian Dames, foodora’s CMO, the advantages to customers are also very appealing. “At foodora, customers can expect a consistent and locally-relevant value proposition in terms of food quality, variety and value, with a reliable and fast delivery service to back it up. After trying our service and experiencing our platform, most customers come back, which encourages us to continue in the direction we are.”

With average delivery time of about 30 minutes and orders growing by an average of 20% every week in the last 6 months, foodora is already the fastest-growing enterprise in the sector globally. And in order to sustain its leadership and expand to more markets, Delivery Hero plans to invest heavily in the company. “We have a very long-term view for this segment and will do what it takes to make sure we are the preferred choice for restaurants and customers worldwide,” says Niklas Östberg, CEO of Delivery Hero.

How does foodora work?

Through the foodora website or via the new iOS and Android apps being rolled-out customers can select their postal code, view a curated list of restaurants serving their neighborhood, and place their order in the comfort of their home or office, paying online through foodora’s secure platform. The order is then carefully prepared by the restaurant, picked-up by the foodora logistics team and delivered to their doorstep in just about 30 minutes.

About foodora

foodora was launched in Germany in October 2014 and backed by Rocket Internet in April 2015. The on-demand delivery service currently connects high-quality restaurants and foodies in 15 countries and is changing the way food delivery is viewed and experienced globally.

About Delivery Hero

Delivery Hero is a global network of online ordering platforms for food with more than 200,000 partner restaurants worldwide. Delivery Hero has c. 2,500 employees in 34 countries, including 700 in its Berlin headquarters. Investors in the company include among others Insight Venture Partners, Kite Ventures, Team Europe, ru-Net, Tengelmann Ventures, Point Nine Capital, and Rocket Internet.

 

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